Kraft Foods has become the latest addition to the growing list of corporations that are openly adding their voice to the support of LGBT rights and equality. So far, many popular brand names, including Coca-Cola, Wells Fargo, AT&T and Google, have taken the bold leap forward into the inevitable future by helping the cause in such ways as sponsoring Pride events. Kraft Foods’ addition to the movement was the posting of a picture of a rainbow-centered Oreo on their Facebook page. It was posted with perfect timing to both support Pride and celebrate Oreo’s 100th anniversary.
As of this writing, the picture has generated more than 150,000 ‘likes,’ nearly 100,000 ‘shares’ and gathered over 40,000 comments. Of course, whenever people join the cause of something that creates as much conflict as LGBT rights, there are bound to be people who vent their hatred at them.
People have been leaving some nasty comments about Kraft, Oreo and the LGBT community in general. They are making some wonderfully insightful comments, such as saying they’re going to stop doing business with Kraft, accusing the gay lifestyle of being evil and sinful and claiming that Oreo is working to undermine family values.
So what did Kraft have to say about the situation?
Basil Maglaris, the associate director of corporate affairs as Kraft Foods expressed it best in her statement that “As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the Oreo ad is a fun reflection of our values,"
Of course, to counterbalance the negative comments came the massive support for Oreo’s pro-LGBT proclamation. In fact, the positive comments far outweighed the negative ones, showing that the opposition to LGBT equality is not as strong or vocal as it once was.
But sorry cookie monsters, you can’t go out and buy the rainbow version of the Oreo. It was only created for the picture and thus will (as far as this writer knows) make no appearance on the shelves of your local grocery store.