Media Matters is still trying get $35k to run an ad on The O'Reilly Factor next week to tell Fox News fringe audience that they are a bunch of idiots.

Quote from the Media Matter email sent out yesterday afternoon --.

It was no surprise to us that Fox News left its viewers largely in the dark about the fact that its parent company, News Corp., donated an unprecedented $1 million contribution to the Republican Governors Association, a campaign operation that aims to elect Republican governors and defeat Democratic candidates.

We at Media Matters for America decided to do something about it. Hundreds of you stepped forward and agreed to help us fund an ad telling Fox News viewers the truth: that Fox is just a political operation disguising itself as a news network.

Fox News rejected the ad three times. Only after it was confronted by another news outlet did Fox agree to run it.

It will cost approximately $35,000 to air the ad on The O'Reilly Factor next week. Will you put us over the top?

No! Giving $35K to Rupert Murdoch is not a good use of $35k. The Media Matters concludes the email with --

Fox is posing as a news operation -- even as it actively engages in political campaigning through lies, distortions, activism by its hosts, and now a huge direct contribution from its parent company to a Republican campaign arm. You now have a chance to add a rare 30 seconds of truth.

I respect the folks at Media Matters, but this effort of buying an ad on Fox for 35K or for 35 cents is a poor use of good money. Spend the $35K to inform people why they should boycott all of Fox and Murdoch's properties. Spend the money to tell progressives not to watch Fox money making TV programs or films. For Heaven sakes, don't give Rupert Murdoch another dime.